Who We Are

Established in 2005, Assured Flooring & Countertops has earned its reputation as an industry leader, providing full-service solutions for residential and commercial projects. We are a locally owned and operated business that offers tailored services and a creative vision. Our commitment to delivering top-tier client experiences and excellence in every task sets us apart.

We specialize in combining the beauty of design and superior craftsmanship to create stunning customized spaces. We carefully source our materials and services to ensure quality results from start to finish. Clients are encouraged to stop by our showroom to browse our array of products and choose the perfect look for their space.

Whether your project is big or small, residential or commercial, our team of professionals will ensure the job is done correctly and that you’re pleased with the experience and final product. We treat our clients with attention and care to understand their vision and accomplish it as seamlessly as possible.

Our Mission

We are committed to being the ultimate solution for residential and commercial projects, delivering results that exceed client expectations in flooring, countertops, cabinets, and more.

Our Values

HAVE A GREAT ATTITUDE

We foster a culture of positivity that radiates throughout our team and services by practicing humility, showing gratitude, and, most importantly, having fun.

BE GROWTH-ORIENTED

We embrace the journey of continuous learning and adaptation to grasp the concept of fresh perspectives and ideas that demonstrate our steadfast commitment to constant improvement.

DO THE RIGHT THING

We strive to uphold the highest standards of integrity through transparency by providing our clients with results that are guaranteed to last a lifetime.

PERSEVERE THROUGH OBSTACLES

Through challenges, we remain dedicated to our goals, lean on our team for support, and work to find solutions to lead us past obstacles and toward success.

DELIVER THE WOW

We set ourselves apart by going above and beyond in everything we do to deliver extraordinary results while creating and maintaining everlasting client relationships.

Our Vision

We strive to bring a new standard to the residential and commercial industry by being the ultimate destination for quality flooring, countertops, cabinets, and more. We are committed to delivering what our clients truly want, expect, and deserve for their spaces.

Process

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Discovery

Define Your Vision

We believe in a personalized approach to every project, starting with our commitment to discovering your unique needs. Our team invests time in establishing a personal connection with you, listening to your needs, and assessing the project at hand. Understanding your requirements thoroughly ensures a seamless collaboration that goes beyond a typical client-contractor relationship.

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Procurement

Products + Services

Once your vision is clear, our team proceeds forward by presenting the finest products that are aligned with your goals to ensure a successful project. We establish clear expectations and timelines that foster open communication throughout the process. Upon approval of the selected products and game plan, our services begin, marking the commencement of a journey toward bringing your vision to life.

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Execution

Deliver Great Results

Our goal is to deliver exceptional results. We proactively work hard and finish strong to ensure the highest quality outcomes. Beyond project completion, our commitment extends to building enduring relationships with our clients. By choosing us, you gain a trusted partner dedicated to turning your vision into a reality.

Community Involvement

We believe in more than just providing exceptional products and services. We’re committed to giving back to the communities in which we serve. Each year, we proudly support St. Jude Dream Home by providing the essential materials, labor, flooring, countertops, and backsplashes needed to complete the home’s building process. 

At Assured Flooring & Countertops, giving back to the community is a value we hold dear. We firmly believe in the importance of supporting and helping those around us. Through various initiatives and partnerships, we actively contribute to the betterment of our community. We understand that a strong community is built on compassion, unity, and shared responsibility. By giving back, we hope to inspire others to do the same and create a ripple effect of positivity and kindness. Together, we can strengthen our community, uplift those in need, and make a lasting difference.

Assured Affiliates

We are proud supporters of

Philip Ruiz

Owner

Jessie Harrell

Owner

About Us

About Our Team

As the owners of Assured Flooring & Countertops, our core values are the heart of who we are and how we operate. We strive to provide top-quality products and outstanding service to all our customers. We are committed to upholding these principles every day within our community and beyond.

Learn More

Your Trusted Advisors

We specialize in combining the beauty of design and superior craftsmanship to create stunning customized spaces. We carefully source our materials and services to ensure quality results from start to finish. Clients are encouraged to stop by our showroom to browse our array of products and choose the perfect look for their space.

What is AFC Warranty Policy?
Will AFC install out of town?
What is your return policy? Is there a restocking fee?
Is AFC licensed and insured?